2020 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2020 Spark:Package // HiLo Life

HiLo Life


Competition: Spark:Package
Designer: PepsiCo Design & Innovation
Design Type: Packaging
Company / Organization / School: PepsiCo, Inc.
Website: http://http://design.pepsico.com
Team Members: Design & Innovation Team

The HiLo Life brand fills a specific snacking void in the carb-counting community, giving consumers options that bring joy, ease, and flavor. Its single-serve packaging provides an easy solution for on-the-go snacking. The friendly and inviting lowercase script, bright colors and quirky illustrations act as a visual reminder for consumers to enjoy the simple pleasure of the snacking experience and not take things so seriously. Hilo Life is a category disrupter as competitors in the space tend come off as unapproachable, touting potential benefits over taste, texture and overall joy.