2020 Galleries
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Galleries // 2020 Spark:Product // HP OfficeJet Pro Printers
HP OfficeJet Pro Printers
Finalist
Competition: Spark:Product
Designer: Scott Belliveau - Lead UX Architect
Design Type: Electronics—telecom, mobile, AV, PCs, tablets.
Company / Organization / School: HP Inc.
Team Members: Global Experience Design, HP Inc.
As workstyles and workspaces evolve, businesses seek the right balance between maximizing workspace and providing the right environment to stimulate creativity. Printers on the market today have not changed significantly. Based on this observation, the design team saw a great opportunity to reinvent our printers’ design experiences and establish a new visual brand language. With the new HP Officejet Pro Printers, we broke away from the traditional printer silhouette design. We adopted a new visual brand language that redefined the printers’ shape and forms. We used relevant CMF (colors, materials, finishes) to allow the printer to blend into today’s modern connected office environments. Besides, a series of design innovations in hardware, solutions, and user experience were implemented over the predecessor models. This included a more compelling industrial design with up to 39% size reduction over the previous generation, better user experience and solutions that halved the out of the box setup time for users (from 57 to 23 mins), implemented a new smart tasks workflow that enhanced interactions and halved the number of steps in organizing documents (saves 50% time), and lastly enhanced underlying security protection for best-in-class data and documents protection.