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Winner - Bronze
Designer: PepsiCo Design and Innovation
Company / Organization / School: PepsiCo Design & Innovation
Team Members: Design and Innovation Team
Today’s conscious consumers want to know how their purchasing decisions will impact them personally – their health, wallets, and routine – and what those choices mean for our planet. PepsiCo is constantly innovating to better meet changing consumer demands. The core of the hydration platform is its focus on personalization. Delivering choice is always a priority for PepsiCo, but people don’t necessarily think of variety when it comes to water. However, this platform allows many facets of personalization – from the flavor and its intensity to the carbonation level and temperature – offering literally hundreds of options with just a few clicks. With these insights in mind, we built and unveiled this integrated hydration platform as the latest addition to our portfolio. We’re out to change how people drink water – helping people create new healthy routines and sustainable habits. The new hydration platform is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic's effect on the environment. It’s the latest step in PepsiCo’s Beyond the Bottle efforts, which encompasses ways in which we are delivering great-tasting beverages to consumers without single-use plastic bottles.