2021 Galleries

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Galleries // 2021 Spark:Spring Student // The “cube sugar” coffee cup

The “cube sugar” coffee cup


Competition: Spark:Spring Student
Designer: Zhiqing Long
Design Type: Product & industrial
Company / Organization / School: Guangzhou Academy of Fine Arts
Team Members: Xu Ziqing ,Mi Sha ,Lei Hailin

The “cube sugar” coffee cup is an American coffee cup with a piece of “cube sugar” added to the bottom of the cup, integrating “cube sugar” and the cup body which was the same as white ceramic material. People drinking the American style coffee, used to put the sugar into the coffee so that the coffee is not so bitter.When people drinks the American style coffee, they see the gradual exposure of the“cube sugar” causing them to think back the reason why the coffee is just a little bitter is that the original sugar has not yet melted. The “cube sugar” is designed to cause people to recall the coffee, to think back and taste the Americano, and finally even if the coffee is drunk, people want more. Obviously the cube sugar is sweet, but person can recall the bitter taste. In the process of revealing the “cube sugar”, people will go from surprise to confusion to relief, adding a touch of fun to a good afternoon tea time.