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Winner - Gold
Designer: Design Team
Design Type: Wearable Tech, smart watches
Company / Organization / School: Fitbit, LLC.
Team Members: The Fitbit Industrial Design Team
Fitbit Luxe is more than a fitness tracker, it is a fashion-focused health and wellness tracker that looks like a bracelet. As a tracker designed to be an elegant piece of jewelry, it also measures your activity, tracks your sleep and provides actionable insights into your wellbeing.