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The Wings of Fate
Winner - Bronze
Designer: SunHwa Lee - Senior Communication Designer
Design Type: Packaging
Company / Organization / School: Zippo (China) Outdoor Product Co., Ltd.
Team Members: SunHwa Lee & WenYuan Chen
The sophisticated patterns on the packaging were inspired by the geometrical graphics on the lighters. They were highlighted on the packaging by being embossed with 100% recycled cotton paper material. The material offers the consumers the utmost quality as it emphasizes the nature-oriented concept and conveys the theme of the lighters through its texture. The high-end and crafted look would appeal to the targeted young generation in the Chinese market.