2021 Galleries

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Galleries // 2021 Spark:Package // Alienware m15 R5 Packaging

Alienware m15 R5 Packaging


Competition: Spark:Package
Designer: Design Team
Design Type:
Company / Organization / School: Dell Technologies
Team Members: Experience Innovation Group, Dell Technologies

The Alienware m15 R5 laptop packaging was designed with these four key considerations: 1. Maximize logistics efficiency Palletization of the packaging was important to improve logistics. By adjusting the location of the accessories and reducing the size of the cushioning, we increased palletization from the predecessor by 102.5%. 2. Provide a premium experience The pizza box structure provides an intuitive simple one-step opening for the customer. The system and accessory box are presented at once for ease of access. 3. Align with the brand identity For a consistent look and feel, a new graphic was designed. It pays strong attention to the Alienware brand logo, with subtle UV exploded graphics and top view of the product. Highlighted on the side in a bold, distinctive font is the name ‘m15’. System features are portrayed on the opposite side in a stadium shape that reflects an iconic profile of the laptop. 4. Improve sustainability Foam previously used in predecessor packaging has been reduced 84% by using corrugate and ocean-bound plastic materials in the top and bottom cushion. The tray is made up of 25% ocean-bound plastic and 75% recycled plastic. These improvements have led to the packaging meeting EPEAT compliance with 92.56% recycled or renewable material.