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Winner - Bronze
Designer: Design Team
Design Type: Packaging graphics, labels, branding
Company / Organization / School: Dell Technologies
Team Members: Experience Innovation Group, Dell Technologies
At Dell Technologies, we believe everyone deserves the right to feel included, respected and celebrated for who they are. Dell notes an inclusive culture starts with how we’re driving progress across our communities. This Pride graphic was created and used as part of a campaign for 2021 Pride month to drive inclusivity inside and outside of our walls. Giving back to our community and supporting LGBTQIA+ owned small businesses. Designed to be bold with a premium look and feel. The Pride ‘Be Yourself’ graphic uses a gradient foil on a matte dark background to make the various colors shine through. A special card insert and ‘Love Letter’ were placed in Dell packaging which was gifted to support LGBTQIA+ owned small businesses in our community during Pride month (June 2021). The iconic design for ‘Be Yourself’ can be expanded through multiple applications for the Pride campaign including digital. The card was litho printed and features a hologram foil stamp and matte PP lamination finish.