2021 Galleries

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Galleries // 2021 Spark:Space // Bona International Cinema At Beijing Paradise Walk Mall

Bona International Cinema At Beijing Paradise Walk Mall


Competition: Spark:Space
Designer: Ajax Law - Design Director
Design Type: Interiors: Commercial
Company / Organization / School: Pulse On Partnership Limited
Team Members: Virginia Lung, Design Director

Custom-made LED strips intersected and stacked freely with carefully allocated double-sided LED screens - which plays informative texts about movies and the cinema continuously, as if moving cars on the street. We’ve integrated this design into the entire space. We use black and gold as the main colors to resemble the sky of the city at night - the dark sky and the golden headlights of the cars work together to highlight the ‘velocity’ design theme.