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SFC Shangying Cinema Luxe
Designer: Ajax Law - Design Director
Design Type: Interiors: Commercial
Company / Organization / School: Pulse On Partnership Limited
Team Members: Virginia Lung, Design Director
Elements derived from ‘strings’ are present throughout the interior. ‘Strings’ from low to high-pitched hung from the ceiling in parallel, as if awaiting for the musicians to perform. Vertical frames surround the lobby and extend all the way from the ceiling to the floor. Right from the beginning, the designers had an image of how the ancient scholars played the musical instrument and read in tranquillity, thus adding the ‘bookshop’ element for this design. The ‘strings’ concept is applied to the bookshop design, in order to intensify the combination of these 2 cultural elements. The bookshelves are the extension of the upper frames, the lowest 3 layers are used for book display. The designers want to create a Zen resting space for the guests through the mix of ‘strings’ and ‘books’ - all of this boils down to simplicity and purity of lines, no highly-contrasting colours are used. The variation of the interior is brought to you by the light and shadow created through lighting, which cast interesting shadows throughout the space.