2021 Galleries
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Galleries // 2021 Spark:Fall/Winter Student // Deliver Delight
Deliver Delight
Finalist
Competition: Spark:Fall/Winter Student
Designer: Sungmin Hong
Design Type: Packaging
Company / Organization / School: Kyungpook National University
Team Members: Sungmin Hong
Han-gwa(Korean traditional dessert) was symbolized as a food that shared affection with neighbors. It's a sincere dessert that you usually give when you want to share happy things. But, today, Han-gwa are recognized as traditional food only eaten on holidays.especially, Han-gwa have been excluded from the dessert market for the younger generation who lead the culture and have the greatest consumption influence. Therefore, I hope that the brand "deliver delight" will be widely consumed by the younger generation by reinterpreting Han-gwa in a modern way.
