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Winner - Gold
Designer: Afshin Mehin - CEO/Founder
Company / Organization / School: Card79
Team Members: Afshin Mehin, Levi Joo, Taylor Montello, Cynthia Vo & Austin Kim
With our design of the monthly subscription packages that we developed for Relish Life, we set out to create a packaging system that would provide members with a delightful and sustainable delivery of their medication while also reinforcing the companies commitment to holistic weight loss and mental health. Brand: The brand is all about having a holistic approach to weight loss that takes into account the psychological causes of weight loss as well as the physical causes. The founders were extremely positive and empathetic people and wanted to express those values through the packaging. Logistics: Working with the pharmacy that would be fulfilling the medication prescriptions, we learned what they were able to handle what type of packages they would be able to fill and how they would need to send stuff out. Manufacturing: Consulting with our packaging manufacturer, we understood what their different manufacturing processes are as well as the cost targets that were possible in order for us to determine the correct design configuration Bringing together Brand, Logistics and Manufacturing while really understanding how to delight the end user was the main focus of this packaging solution.