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The Ocean Cleanup Sunglasses
Designer: Yves Behar - Creative Lead
Design Type: Consumer goods, appliances
Company / Organization / School: The Ocean Cleanup
Team Members: Qin Li, Benoit Malta
A core goal for the TOC glasses was to be able to identify the wearer as part of a tribe that cares about the cause. fuseproject looked at a variety of approaches that would achieve this, but ultimately we designed a hinge that would stand out and creates a visual signature that is recognizable from afar. Nearly all eyewear hinges disappear when being worn, we deconstructed the hinge and put it on the outside. We paired this innovative hinge with a classically flattering frame design and eye-catching accents that offer universal appeal and an aesthetic that anyone can be proud of. For those that contributed to the success of this project, it was important to create a confident and classic look. Sunglasses are durable, useful, and remind users of the beauty and importance of our oceans. The Ocean Cleanup sunglasses are meant to last and stay valuable, they are designed in California by renowned design studio fuseproject and crafted with care in Italy by Safilo, one of the leading Italian eyewear companies and manufacturer of sunglasses. The frame is made with plastic certified from the Great Pacific Garbage Patch by DNV GL.