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Competition: Spark:Spring Student
Designer: Hyoseong Cha
Design Type: Brand: Logos, communications, Packaging
Company / Organization / School: Hoseo University
Vites is a vitamin cookie brand of which is a combination of the word vitamin and bites. A bitten cookie’s shape inspired the logo, and the color yellow was chosen to deliver the vitamin image. Thoughts of making the Vites brand started due to health concerns increasing because of Covid-19. We thought of an easily approachable snack that can deliver healthy nutrition to people. As a result, the brand set the goal of offering the highest amount of natural vitamin nutrition in each category through deliciously baked cookies. The shape of alphabets inspired the package of Vites. Each package handle represents the type of vitamin included in the package thus helping the customer to identify, and purchase the vitamin cookie by the substance they need. The container itself was designed simple, and basic for intuitive communication with the customers. High saturated and colorful colors were used to give a friendly, and fun image to the package. Also, each color was chosen to match its substances to differentiate each container by the importance it includes.