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Aging Like A Fine Wine
Designer: Clement Tung Jeun Cheng
Design Type: Interiors: Commercial
Company / Organization / School: CINCHstudio Spacial Design
Team Members: Clement Tung Jeun Cheng
The traditional bakery shop retains its heartwarming experience and pure tastes of their products. This time, it also focuses on brushing up their packaging, service and quality. Through improving different aspects of the brand, it shows the cultural heritage with a greater value and vitality. The whole retail space is designed with lucidity yet with great quality. The overall layout and traffic flow are clear and easy to follow; still, with the use of refined materials, it brings out the gist of traditional bakery: pure but exquisite. In addition, the use of mosaic tiles and new brand design represents the concept of combining both tradition and novelty. Through focusing on details, a new way of contemplating is born to appreciate the tradition. The traditional Macau mosaic tiles are reshaped in a new color and new texture. By applying the vintage vibe of the mosaic tiles on the display shelves, the traditional symbol is integrated with the novel material and style. On the other side, to keep it creative and fresh, it also cooperates with the branding design, applying the graphics to the shelving with laser cutting on acrylic board.