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Winner - Bronze
Designer: Amit Avigdor - Lead Designer
Design Type: Consumer goods, appliances
Company / Organization / School: Sodastream Company
Team Members: Amit Avigdor, Oded Gov, Mel Bergman & Michael Tsinzovsky
The ART is our brand-new premium Sparkling Water Maker that turns making soda into an Art. Its sleek design is a combination of retro with an upgraded premium design that perfectly complements its state-of-the-art features. The Art has a unique carbonation lever that controls and personalizes the carbonation level and enhances the “making” experience - empowering the consumer to be the “maker” of the process as well as creating a drink that perfectly fits their personal taste. By pressing on the handle and simultaneously seeing the bottle bubble, we create an exciting and magical moment that according to consumers, elevates the technical carbonation process and forms a high emotional involvement with our product. The Art was specifically designed to have a wide range of designs and special editions. The front panel was planned as a relatively simple plastic part in order to easily create a variety of colors and graphic prints. The Art's simplified cylinder setup provides maximum convenience and enhanced user experience when replacing the CO2 cylinder. SodaStream has re-invented the traditional way of screwing in gas cylinders with the new Quick connect Patent Pending system that makes cylinder insertion quick and simple. The Art is a consumer-centric Sparkling Water Maker – the “Artist” can craft their drink perfectly to their taste and choose the right kind of Art that suits them the