2021 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2021 Spark:Graphic // Eulji-Gil
Eulji-Gil
Finalist
Competition: Spark:Graphic
Designer: Ja Kyoung Min
Design Type: Brand communications, Brand Identity, logos, Print: publishing, posters, brochures, Typography
Company / Organization / School: Eulji University / Medical Center
Team Members: Ja Kyoung Min, Seung Yeon Ji, Ga Young Park, Myung Jin Won
Eulji-Gil is a brand campaign conducted for patients visiting Eulji University Hospital. By replacing the value of Eulji University Hospital with visual language and moving away from the stereotype of the existing provincial and somewhat rigid hospital image, it greets customers with a more familiar and lively mood. It attempts to communicate the vision of Eulji University Hospital, which aims to make it a family that always shares in the life paths of people from birth and provides lifelong medical services, through illustrations, pictograms, and typography. Graphics containing the values of lively and reliable companions were applied to the pictograms and fonts. With the fonts, functionality and aesthetics were pursued through the development of duality with readable fonts and those with a more free form. It embraces the hospital's beliefs of respecting various types of Eulji families, including those with pregnant women, children, teenagers, the elderly, the disabled, and their guardians, and continuing to care for their different lifestyles.
