2021 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2021 Spark:Package // Pepsi Culture Can Series + Mexico Culture Can

Pepsi Culture Can Series + Mexico Culture Can

Entrant

Competition: Spark:Package
Designer: Joelle Garofalo - Creative Resources Manager
Design Type:
Company / Organization / School: PepsiCo Design & Innovation
Website: http://http://design.pepsico.com
Team Members: Design Credit: PepsiCo Design & Innovation

Think globally. Act locally. That’s the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets. Celebrating the diversity of Latin America is the mantra for the Pepsi Culture Can Series Mexico. This limited-edition packaging initiative realized unique, hyperlocal designs all across the globe. For Mexico, we celebrated the rich and vibrant culture of six iconic Mexican cities.