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Adrenaline Rush - Yes I need it all LTO
Designer: Design Team
Company / Organization / School: PepsiCo Design & Innovation
Team Members: Pepsico Design & Innovation Team
Adrenaline Rush “Yes I Need It All” Limited Time Offer (LTO), available in Russia, was created as a part of a new campaign inspiring consumers to follow their aspirations. The “Yes I Need It All” LTO delivers an instant kick of energy along with an inspiring, bold mantra to help consumers chase after their dreams. On pack, electric typography and energetic illustrations are central to the design. Each can features a different word, such as ENERGY, EMOTIONS, LOVE, or FREEDOM. The design incorporates elements of digital distortion & glitch, to visually communicate the powered-up feeling consumers get after sipping Adrenaline Rush.