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Competition: Spark:Spring Student
Designer: Yerim Lee - Fruit-fruit
Design Type: Packaging
Company / Organization / School: Hoseo University
'Fruit-fruit' is an Asian fruit chip brand. It is a well-being snack made to promote healthy eating habits of consumers. The above package is based on the concept of the freshness of fruits and the health of nature. It uses Asian fruits (persimmon, korean melon, hallabong, asian pear) rather than fruits that are common in the market to show the differentiation of products. However, for consumers who may be unfamiliar with the product, the company boldly used the photo to enhance accessibility. The color used a uniform color with the fruit, but the complementary color was used as a point so that the package did not look boring. We designed the development plan considering convenience of consumers as the top priority. However, leaf graphics were used on the handle to highlight the concept (fruit freshness and nature's health). The above design not only increases convenience but also gives unique features.