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Ten Symbols of Longevity
Winner - Silver
Competition: Spark:Spring Student
Designer: Juyeon Kim - Ten Symbols of Longevity
Design Type: Brand: Logos, communications, graphic, packaging
Company / Organization / School: Korea Design Membership+
Team Members: Juyeon Kim, Yeongha Kim & Subin Park
When the surroundings become difficult, such as Pendemic situations like Covid-19, people rely on Religion: faith. We continue our life by gaining the power to move forward through faith that stabilizes us. In the current situation where personal hygiene is becoming more thorough, measures to protect me are essential. In the case of toilets in public facilities, there are many places with soap, but there are many places without it. 'Sipjangsaeng (= ten symbols of longevity)' a Korean folk belief that defeat bad luck and a long and healthy life. So we combined portable soap with the meaning of Ten Longevity to create a soap that looks like a talisman. It makes the people who use it feel as if they have a talisman, and it gives them a sense of security. The most important part of the design is combining elements that can be seen in Korea. Such as, straight line and the beautiful curves of freely grown pine trees found in traditional houses. You get a deeper sense of security.