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Competition: Spark:Fall/Winter Student
Designer: Gabin Park
Design Type: Brand: Logos, communications, Concept, Product & industrial
Company / Organization / School: Korea Design Membership +
Team Members: Gabin Park, Subin Park & Siwook Lee
JEZE is a combine word of Jeju Island and Zero waste. We suggest ways to solve the trash problem caused by the tourism industry that has developed in a short period of time with things that can be easily seen in Jeju Island. So Jeze helps Jeju Island to build a sustainable tourism business. It focused on haenyeo and basalt, which are local characteristics of Jeju Island . The haenyeo's abandoned diving suit is upcycled with a card wallet and glass fiber (reinforced plastic) using basalt is upcycled with a bus and sim card. Sim cards are essential for overseas travelers in tourist destinations, but most of them are discarded after one use. So we combined sim cards and bus cards so that they can be used for a long time. Also the card design included beauty of Jeju Island , it can reduce waste by making them like souvenirs. In addition, in Jeju Island , where rental car usage is high, it is expected to greatly contribute to the environment if the bus usage rate is increased by encouraging the use of a bus card.