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Galleries // 2022 Spark:Package // Doritos Solid Black
Doritos Solid Black
Winner - Silver
Designer: PepsiCo Design & Innovation
Company / Organization / School: PepsiCo Design & Innovation
Team Members: PepsiCo Design & Innovation Team
PepsiCo is a global food and beverage leader with multibillion-dollar brands such as Doritos chips. Doritos is a creative, high-profile, pop-culture brand with a devoted following. In a clear example of purposeful brand engagement, Doritos Solid Black was created to amplify Black joy, strength, and resilience by giving resources and a platform to Black disruptors and innovators to positively impact their communities.
"Empowering and emotive graphics"