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Gatorade x Muhammad Ali Limited Edition Labels
Winner - Bronze
Designer: PepsiCo Design & Innovation
Company / Organization / School: PepsiCo Design & Innovation
Team Members: PepsiCo Design & Innovation Team
Gatorade partnered with the Authentic Brands Group (ABG) for a unique opportunity to reinvigorate the legacy of Muhammad Ali. Since Gatorade is committed to fueling today’s athletes and Ali is one of the most iconic athletes of all time, we wanted to collaborate on a limited edition Gx kit. The goal was to inspire and speak directly to the next generation of champions.