2022 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2022 Spark:Spring Student // Tink: Air Taxi Platform Branding
Tink: Air Taxi Platform Branding
Finalist
Competition: Spark:Spring Student
Designer: Inju Lim
Design Type: Brand: Logos, communications, Graphics: Print
Company / Organization / School: Korea Design Membership+
Team Members: Jiwon Chu, Hyeongji Kim
As the ground transportation network is congested due to urban concentration, new means of transportation are required to replace this problem. As a result, it has become a reality to reduce time and travel to the sky without traffic jams through UAM (Urban Air Mobility). Tink is an O2O platform that connects people and people, and the ground and the sky. It is designed with attention to the changes in people's living environment and the society where air taxis are activated, and provides users with easy and convenient services in a new space called the sky. Tink's logo is a compound word of 'Taxi' and 'Link', which is a formative reinterpretation of air taxis crossing the sky at high speed, and bold colors such as black, blue, and orange indicate that Tink focuses on innovative services. Inspired by numerous lines connecting the sky and the ground, the graphic motifs, which are made like stars in constellations, are designed to suggest that each piece of the brand, from all digital platforms to prints, is a company that can reach its full potential.
