2022 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2022 Spark:Package // Neon Zebra Brand Launch
Neon Zebra Brand Launch
Finalist
Competition: Spark:Package
Designer: Emily Ford
Design Type:
Company / Organization / School: PepsiCo Design & Innovation
Team Members: PepsiCo Design & Innovation Team
With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night. Neon Zebra is available in familiar flavors like Margarita, Strawberry Daiquiri, Mojito, and Whiskey Sour, which can be mixed with a spirit of choice. Neon Zebra is uncomplicated; it’s not messy or bulky like many traditional mixers can be. Fun, colorful and bold mini cans set Neon Zebra apart from the category competition, proving this is not your traditional mixer.
JUDGES COMMENTS:
"Simple and emotive."
