2022 Galleries
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Galleries // 2022 Spark:Package // Pepsi x Super Bowl LVI Alumitek Limited Edition
Pepsi x Super Bowl LVI Alumitek Limited Edition
Finalist
Competition: Spark:Package
Designer: Emily Ford
Design Type:
Company / Organization / School: PepsiCo Design & Innovation
Team Members: PepsiCo Design & Innovation Team
No matter where the game is played, Super Bowl Sunday is a national celebration. The first Los Angeles Super Bowl was over 50 years ago, and 2022 was the first time the game returned to L.A. in almost 30 years. Pepsi wanted to find a way to add to and reflect that excitement, so The Design Team created a Limited-Edition aluminum bottle that celebrates the city in an unapologetic way, united as one in L.A.
JUDGES COMMENTS:
"Nice illustration!"
