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Galleries // 2022 Spark:Package // XCELL Bone Marrow Aspirate System
XCELL Bone Marrow Aspirate System
Winner - Gold
Designer: Rob Brady - CEO / Design Director
Company / Organization / School: ROBRADY design
Team Members: Rob Brady, Matt Vergin, Emanuel Guzman, Jeff Nichols, Dave Prager & Mike Winterhalter
When APEX Biologix, a leader in regenerative medicine, rebooted the packaging for its XCELL BMC kits, they wanted to achieve a design solution that considered both the parts and the process of the complex diagnostic procedure. The XCELL bone marrow diagnostics system includes two kits (BMC and BMA) that comprise numerous components. However, the end goal was more than just attractive brand packaging to hold parts, but an efficient, impactful solution that anticipated the needs of physicians while enhancing their experience. Driving the redesign was an appreciation not only of what instruments had to fit inside the kits, but also how they had to come out. The vacuum-formed mold created chambers that grouped items based on the order of operations, making them easily accessible as they were needed. This saved critical time and helped reduce potential errors. Additionally, non-sterile items were housed in an exterior well, keeping them separate from sterile items organized inside under a peel-away seal. The XCELL packaging also anticipated the physician’s environment. While the easy lift-out trays could hold contents during the diagnostic procedure, they also fit readily upon existing surgical trays or other surfaces.
"Useful and simple."