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Galleries // 2022 Spark:Fall/Winter Student // *23shop
Winner - Silver
Competition: Spark:Fall/Winter Student
Designer: Joae Kim - Designer
Design Type: Graphics: Print, Brand Identity,graphic,package design
Company / Organization / School: Korea Design Membership+
Team Members: Joae Kim
*23 shop is a beauty brand that reinterprets the 90s Korean fashion. I opened the album containing my mother's 20s. The motif was taken from the makeup of the 90s, when it expressed intensity and freedom, such as a strangely rustic but excessively individual lip color, and smokey eyes that seemed to spread after waking up. By maximizing the distinctive and unique mood of the lip color that was popular in the 90s in the album, we built the brand's identity by composing the lip color. It is a brand we want to communicate with.