2022 Galleries

Galleries // 2022 Spark:Spring Student // doody

doody

Finalist

Competition: Spark:Spring Student
Designer: Lucy Hui
Design Type: Concept, Brand: Logos, communications, Packaging, Product & industrial
Company / Organization / School: ArtCenter College of Design
Team Members: Lucy Hui

doody is a hypothetical line of pet waste products and services for dog owners. Proposed as a sub-brand under a rebranded PetSmart, it provides consumers with a more convenient, sustainable way to collect and dispose of their dogs' waste. The line includes cornstarch bags, a bag dispenser, a scooper, enzyme powder, and a waste collection service that industrially composts the waste. doody aims to turn a less-than-exciting task into something a little more positive for the planet. Users can purchase the products in-store or online, register for the curbside waste pickup service, and receive a waste bin that gets emptied weekly. To encourage other dog owners to do their part, PetSmart will also distribute doody bins and bags in local recreational areas and trails. After collection, the waste is transported to a composting facility, which is then repurposed into inexpensive fertilizer and quality soil additives. By providing consumers with the convenience of sustainable disposability, doody reimagines the poop scoopin' experience as one that's equal parts play and responsibility. There's nothing quite like the bond you have with a dog, and that remains true even when you're scooping up their doo.