2022 Galleries

Galleries // 2022 Spark:Spring Student // Yangrim Grow Forest

Yangrim Grow Forest

Finalist

Competition: Spark:Spring Student
Designer: HyunJun Yu
Design Type: Brand: Logos, communications, Graphics: Print, Packaging
Company / Organization / School: Korea Design Membership+
Team Members: HyunJun Yu, Hajung Yoon & Dukmin Yun

"Yang" means to cultivate, and "rim" means forest. As its name suggests,“Yangrim”is a tree-growing kit to revive damaged forests. We cherish trees at home and return healthy trees to nature. It is a brand where you can take a step forward in environmental improvement and enjoy the fun of growing trees through the campaign. Our small act of planting a tree will gradually make a big difference. Let's start with the endangered tree. First, we designated Abies koreana in Korea, which is famous for its Christmas tree, but whose number is gradually decreasing, and proceeded with a full-scale project that added Korean sensibility along with oriental sensibility. External graphics can be motivating by visually expressing future expectations and excitement for a tree growing from seed. And our design has the charm that it does not need a separate flowerpot and can act as a flowerpot as it is. Because it is a design in consideration of nature, we used materials that can be decomposed into nature, and we used 'Hanji', a traditional Korean paper. We encourage active participation in nature conservation by providing fun tree-growing kits made from design, graphics and eco-friendly materials.