2022 Galleries

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Galleries // 2022 Spark:Fall/Winter Student // Fresh Sliced Bread

Fresh Sliced Bread


Competition: Spark:Fall/Winter Student
Designer: Huimin Zhou
Design Type: Packaging
Company / Organization / School: The Guangzhou Academy of Fine Arts

This is a packaging design of sliced bread. The date originally printed on the outer package is now directly baked on the bread adopting particular baking technique, which makes it a clear reminder for us. This not only achieves the purpose of packaging, but also modernizes the definition of food packaging. The conspicuous date also becomes the symbol of the freshness of sliced bread. More interestingly, we will have a richer texture and taste experience while enjoying the bread, as the crispness of the “date” baked on it is combined with the softness of the bread itself.