2023 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2023 Spark:Package // Mirinda Global Restage
Mirinda Global Restage
Finalist
Competition: Spark:Package
Designer: Tom O'Quinn - Design Director
Design Type:
Company / Organization / School: PepsiCo
Team Members: Tom O'Quinn
Mirinda needed a newly differentiated and updated point of view to stand out in the current market. The Mirinda team focused on building a distinctive flavorful CSD brand that would tap into Gen-Z culture, unlocked by the insight that when it comes to creativity, no two people are the same. Everyone adds their own flavor to any context, and therefore everyone is unique. With a new anchoring big brand idea of “There is no flavour like your flavour,” now Mirinda is blazing a fresh and transformational path, with digital disruption and design elevation at its core.
