2023 Galleries

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Galleries // 2023 Spark:Package // 7Up Destinations Venezuela

7Up Destinations Venezuela

Winner - Silver

Competition: Spark:Package
Designer: Tom O'Quinn - Design Director
Design Type:
Company / Organization / School: PepsiCo

Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima. Adicora and Los Roques have truly paradisiacal beaches with turquoise waters and white sand. They are surrounded by coral reefs with marine diversity, ideal for water sports like snorkeling or diving. El Yaque is a popular destination choice for thousands of windsurfing and kitesurfing enthusiasts. Finally, Canaima is a National Park located in the southeast region of Venezuela, and is home to the highest waterfall in the world with approximately 1,000 meters of waterfall. Set between tepuis geologic formations and mountains, it forms spectacular landscapes.