2023 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2023 Spark:Package // Pepsi Black EDC Mexico 2023

Pepsi Black EDC Mexico 2023


Competition: Spark:Package
Designer: Tom O'Quinn - Design Director
Design Type:
Company / Organization / School: PepsiCo
Team Members: Tom O'Quinn

Pepsi is a brand that is always in line with what’s new and now in pop culture, and has a long history and partnership with music. The Electric Daisy Carnival (EDC) is the premiere electronic music festival in Latin America, and mixes sound, pyrotechnics and performers to create an unrivaled sensorial experience. In February 2023, Pepsi Black launched limited edition packaging for EDC Mexico, along with a full communications and digital campaign to bring more relevance and distinction to the brand.