2023 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2023 Spark:Package // Pepsi Football Visual Identity

Pepsi Football Visual Identity


Competition: Spark:Package
Designer: Tom O'Quinn - Design Director
Design Type:
Company / Organization / School: PepsiCo
Team Members: Tom O'Quinn

Pepsi® has long been a mainstay of the global football scene and has an unrivaled heritage in football entertainment. In the football space, the brand has always pushed its boundaries by creating new campaigns to engage more consumers, resulting in billions of views and millions from ad revenue. Ever the challenger, Pepsi is changing its game, casting a new vision to immerse itself even further in football culture beyond one-off campaigns to drive cultural impact that grows market penetration. Fueled by its longtime love of the game, Pepsi is aiming to be the world’s most iconic football entertainment brand.