2023 Galleries
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Galleries // 2023 Spark:Spring Student // HOPE
HOPE
Finalist
Competition: Spark:Spring Student
Designer: Jeon Youjung
Design Type: Concept, Product & industrial
Company / Organization / School: Korea Design Membership + Busan
Team Members: Jeon Youjung, Kim Minsu, Kim Yumin & Hwang Geonryun
For a long time, people have believed that certain natural objects have the power to fulfill their hopes, and sometimes they give this role to certain product, such as amulet or doll. People get psychological stability just by wishing for teruterubozus, hanging them, giving special meaning to the moment a shooting star falls, burning incences or putting stones together, regardless of how they actually work. HOPE's objects help users communicate hope and courage not just by using the product, but by just owning or looking at it. I wanted to give practicality to superstitious symbols and convey their values by inheriting them. Users can imagine and approach the future in which their hopes become tangiblized by using products that can love products that contain their wishes and further help them with their wishes-related actions.