2023 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2023 Spark:Graphic // SNF : SF Curation Platform
SNF : SF Curation Platform
Finalist
Competition: Spark:Graphic
Designer: Suyeon Park
Design Type: Brand communications, Brand Identity, logos
Company / Organization / School: Triple Studio
Team Members: Suyeon Park & Minjeong Kim
Recently, interest in the SF genre has been growing in South Korea. Sales of SF novels tripled in 2020 compared to the previous year, and the market for SF literature has accordingly expanded. However, information on SF content remains scattered, making it difficult for fans to consistently enjoy the genre. To address this challenge, we propose SNF (Story N Further), a platform that curates disparate SF content and provides a community for meaningful exchange. Our goal is to facilitate SF consumption and thereby foster a new culture of SF engagement. Our brand essence, "Endlessly Expanding SF Narratives," encapsulates our ambition to deliver an infinite array of content. The brand name 'Story N Further (SNF)' embodies the notion that 'SF narratives are unceasingly unfolding.' We also approach consumers with the slogan "Go to Endless SF." The design concept of the SNF brand stems from our brand essence and is articulated as 'limitless diversity.' Under this design umbrella, we've created wordmarks and graphics in various forms (2D, 3D), colors, and textures. These elements have been applied to the design of our website and merchandise.
