2024 Galleries
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Galleries // 2024 Spark:Graphic // Anywhere Green Card
Anywhere Green Card
Finalist
Competition: Spark:Graphic
Designer: CXTF Team
Design Type: Brand communications
Company / Organization / School: BC Card
Team Members: CXTF Design Team: Ha Hyunnam, Jeon Suhwa, Kim Sukyoung, Sehoon Oh & Shin Daeun
'Anywhere Green Card' aims to promote eco-friendly consumption and enhance electric vehicle charging benefits, contributing to the spread of sustainable consumer culture, leveraging over 40 years of payment processing expertise. The card design incorporates a preferred green color to ensure intuitive recognition and utilizes electric vehicle charging motifs to clarify its identity. Made from recycled plastics, the "Anywhere Green Card" emphasizes sustainability while providing users with the opportunity to earn eco-money points for participating in eco-friendly activities. Through this card, BC Card seeks to elevate consumers' awareness of environmental responsibility and encourage public interest in value-driven consumption, contributing to the expansion of sustainable consumer culture. By stepping away from the traditional image of public cards, this innovative and sophisticated design aims to enhance brand value. With close cooperation between BC Card and the government, this product will communicate the value of an eco-friendly lifestyle to customers and fulfill its social responsibility as a meaningful offering in today’s market.
