2024 Galleries
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Galleries // 2024 Spark:Graphic // MACAO Card by Barocard
MACAO Card by Barocard
Finalist
Competition: Spark:Graphic
Designer: CXTF Team
Design Type: Brand communications
Company / Organization / School: BC Card
Team Members: CXTF Design Team: Ha Hyunnam, Jeon Suhwa, Kim Sukyoung & Shin Daeun
The MACAO card, part of BC Card’s Barocard brand, focuses on providing benefits for essential expenses like fuel and grocery shopping. Named after "Mart," "Cart," and "Oil," the MACAO card offers savings for those who fuel up and fill their shopping carts, easing financial burdens. The design embraces the shopper bag motif, symbolizing the concepts of "carry and save." Constructed from eco-friendly tarpaulin and over 50% recycled PVC, the card’s textured surface creates a connection with the look and feel of everyday items. Its bold blue, orange, and white colors are reminiscent of major grocery and fuel brands, ensuring high visibility. This card not only promotes smart financial planning but also supports sustainable practices by utilizing special inks and eco-friendly materials. The MACAO card enables value-driven, conscious spending, allowing users to save on daily essentials while indirectly supporting the environment. Positioned as more than just a payment tool, the MACAO card is a lifestyle accessory that encourages sustainable consumption. It offers an ideal blend of financial and environmental benefits, making it an attractive option for today’s eco-conscious consumers seeking both style and functionality in their daily purchases.
