2024 Galleries
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Galleries // 2024 Spark:Fall/Winter Student // That's my jam!
That's my jam!
Entrant
Competition: Spark:Fall/Winter Student
Designer: Choi Minjun - That's my jam!
Design Type: Packaging
Company / Organization / School: Hongik University
Team Members: Eunhye Jang, Hyunsoo Choi, Sohyun Choi, Yerim Choi
Millions of tons of bio waste are dumped every year, amounting to 369,000,000 tons. People have come to take the large amount of bio waste for granted, but it causes significant pollution to the Earth. We aim to give new value to the peels that are discarded as a matter of course, solving environmental problems while proposing practical upcycling directions for everyday use. Through the unique appearance of the lid, consumers naturally recall the journey of how the product is made, both visually and tactilely. In particular, the jam lid made from peels provides differentiated value to consumers while effectively conveying the brand story.