2025 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2025 Spark:Spring Student // Pick!
Pick!
Finalist
Competition: Spark:Spring Student
Designer: Minseok Kim
Design Type: Product & industrial
Company / Organization / School: Mokwon University/KDM +
Team Members: Minseok Kim
Pick! is an innovative mobility platform designed for the MZ generation’s vibrant lifestyles. Rooted in the "PlayForm Shift" philosophy, it combines playful freedom (Play), technical structure (Form), and dynamic adaptability (Shift), redefining transportation as a medium for self-expression and exploration. Featuring hub-less wheels, Pick! utilizes the wheel’s central space for detachable modules like batteries, speakers, displays, or storage bags, allowing users to customize their bikes for commuting, entertainment, or utility. Adjustable frame designs enable varied riding positions, adapting to diverse lifestyles. With customizable colors and components, Pick! offers aesthetic and functional personalization, fostering a deeper connection between user and product through an intuitive, design-driven approach. Tailored to the MZ generation’s passion for hobbies and content creation, Pick! reflects their evolving aspirations, delivering a unique, versatile mobility experience that goes beyond traditional transportation.
