2025 Galleries
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Galleries // 2025 Spark:Spring Student // Blloom: Fertility Treatment
Blloom: Fertility Treatment
Finalist
Competition: Spark:Spring Student
Designer: Seoyeon Kim - doubllines
Design Type: Health & Medical
Company / Organization / School: Hongik University
Team Members: Seoyeon Kim, Sungbeen Lee, Heejin Kim, JunHyung Kim & Yoonjung Jang
South Korea is facing a demographic cliff due to its extremely low birth rate. Yet many people still long to have children and endure the physically and emotionally demanding journey of fertility treatment. Patients often must self-inject up to three types of refrigerated medication daily for two to four weeks. This project addresses these challenges with a product that enables stable self-injection at the push of a button and includes a built-in insulated compartment for safely transporting medication. Its soft form and privacy-conscious design provide emotional comfort and allow treatment to blend into everyday life without disruption. Through this product, we aim to reduce the physical and psychological burden of fertility treatment, helping patients maintain dignity and balance throughout their journey. More than a medical device, it is a sustainable healthcare design solution that embraces both emotional healing and social empathy.
