2025 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2025 Spark:Spring Student // Player
Player
Finalist
Competition: Spark:Spring Student
Designer: Suryun Hyeon
Design Type: Digital: Motion, Apps, Games
Company / Organization / School: korea university, samsung design membership
Player is a next-generation platform that redefines the relationship between users and video content in XR environments. Unlike traditional platforms that treat viewers as passive consumers, Player uses generative AI, 3D holograms, and spatial input to allow users to express themselves, react, and fully immerse in the content. In Player, users go beyond passive watching—they appear in scenes using filters and avatars, respond through gestures, and become active participants in a shared experience. This interaction boosts emotional engagement and reduces appearance-related barriers, making video participation accessible to all. User interviews confirmed a strong desire to go beyond observation and engage with others in immersive viewing. In response, Player also introduces social features that allow users to see how others "play" the same video—turning video into a shared, expressive playground. In the age of TikTok, livestreams, and performance-driven media, Player addresses the unmet needs of Gen Z and Alpha users seeking creativity, connection, and real-time expression. By shifting the paradigm from “watching” to “playing” media, Player opens the door to a more inclusive, participatory, and human-centered future for immersive video.
