2025 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2025 Spark:Spring Student // Urban
Urban
Winner - Platinum
Competition: Spark:Spring Student
Designer: Ahyun Seo
Design Type: Product & industrial
Company / Organization / School: Samsung Design Membership
Team Members: Ahyun Seo, Kisub Moon, Yungwon Kang, Junwoo Lim & Jimin Park
Urban proposes a new kind of sports culture that can be enjoyed anytime, anywhere. As traditional sports become more casual and accessible, golf has shifted from being an exclusive activity to one for all. Urban addresses the rise of off-course alternatives like screen golf, responding to accessibility issues and Gen Z’s environmental concerns. By turning urban spaces into playable courses, Urban enables people to enjoy golf without needing to visit traditional fields. It encourages users to engage with their surroundings in new and playful ways. Urban consists of three products: Club, Tee, and View. The Club features a 360-degree camera in the head to capture swings, with two side wide-angle cameras covering 180 degrees. One camera is detachable and can be used as a wearable bodycam for post-swing movement. The Tee includes hidden lights that guide ball positioning and attaches magnetically to the Club for easy storage. The View is an MR glass equipped with an AI camera that tracks the ball’s path. A rear camera helps follow the trajectory, and when the ball goes out of sight, AI generates a visual simulation using image data from the surrounding area.
