2024 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2024 Spark:Graphic // Starry Visual Identity
Starry Visual Identity
Winner - Bronze
Competition: Spark:Graphic
Designer: Eric Perinotti
Design Type:
Company / Organization / School: PepsiCo
Team Members: Eric Perinotti & Design Team
With the demand for lemon lime flavored soda at an all-time high, we saw an opportunity to offer people something new. So, in 2023, we introduced the world to STARRY. Designed to speak to Gen Z adults thirsty for change, the visual identity system we created for this new brand bursts with bespoke typography, fresh illustrations, and cool new characters embodying the brand’s irreverent optimism. Historically, lemon lime soda has been dominated by the color green. With STARRY, we wanted to switch things up by equally expressing both flavors and their unique colors: Zesty Yellow and Crisp Green. The simple yet bold color-blocking system allows us to own the color yellow, letting STARRY break through the noise and burst onto the soda scene. The bright, uplifting color palette is supported by bold lettering in three typefaces, including a bespoke type we named Cloud9, which nods to the nostalgic bubble letters of the ’90s and Y2K eras. The fizzy letterforms take on the excitement of refreshing bubbles, while a bold, confident sans serif font balances out the energy with a strong sense of the here and now.
