2024 Galleries
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Galleries // 2024 Spark:Spring Student // Woori
Woori
Entrant
Competition: Spark:Spring Student
Designer: Junho Chung
Design Type: Packaging, Product & industrial
Company / Organization / School: Orange Cube Art
In response to the pandemic-driven surge in online shopping in Seoul, Woori offers an innovative solution to mitigate packaging waste and carbon emissions. This platform leverages South Korea's dense apartment complexes by encouraging residents to consolidate orders for a weekly delivery. Inspired by the community-oriented Manmul Truck tradition, Woori promotes sustainable shopping practices and strengthens neighborhood connections. Utilizing existing communication systems in apartment complexes streamlines Woori's integration. By reducing delivery frequency through consolidated orders, Woori significantly cuts down on carbon emissions and packaging waste. This approach not only supports eco-conscious consumption but also offers collective benefits such as discounts and reduced delivery fees. Partnering with Emart, a prominent supermarket chain in South Korea, enhances Woori's impact. Emart's robust network and sustainability initiatives align with Woori’s goals, facilitating efficient bulk deliveries and reducing logistical costs. This collaboration positions Emart as a leader in sustainable retail, appealing to environmentally conscious consumers and contributing to a greener future. Woori transforms online shopping in Seoul by integrating convenience with sustainability, making eco-friendly practices an integral part of everyday life.