2024 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

VW(View)

Finalist

Competition: Spark:Spring Student
Designer: Hyeonjun Kim
Design Type: Concept
Company / Organization / School: Samsung Design Membership, HongIk University
Team Members: Hyeonki Kim, Yoojin Lee, Yehyeon Yoon & Suryun Hyeon

Every day, we are bombarded with content recommended by algorithms that claim to know our tastes. But how can we consume this content more actively, rather than passively accepting what is thrown at us? VW(View) offers a solution with a new active exploration experience that makes invisible algorithms visible and unmanageable algorithms manageable. This allows users to understand the context of the content they receive and the workings of the algorithms behind it. By doing so, users can consume content more purposefully, aligning it with their own goals and interests. VW(View) empowers users to identify and digest meaningful content from the endless stream of recommendations. Instead of being passive consumers, users become active explorers, gaining insight into why certain content is suggested and how it fits into the broader context of their interests. This approach transforms the way we interact with digital content, making it a more intentional and informed experience. Start your new journey with VW(View) to actively explore and manage the content you encounter daily, ensuring it serves your needs and preferences.