2024 Galleries
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Galleries // 2024 Spark:Spring Student // co:zbebe
co:zbebe
Entrant
Competition: Spark:Spring Student
Designer: SAEA KIM - co:zbebe
Design Type: Brand: Logos, communications
Company / Organization / School: Gwangju Institute of Design Promotion
co:zbebe is an organization that aims to maintain the body temperature of babies born in war zones and help them prevent various diseases. I realized the seriousness of the prolonged war, so I wanted to come up with an organization that can communicate with people and keep them interested in the issue. I decided that a strong and memorable visual identity was needed to keep people engaged and communicating with the organization, so we focused on storytelling to raise awareness and inspire action through a new positioning of the similarities between a Eurasian harvest mouse and a newborn baby. The Eurasian harvest mouse is a very small rodent, that sleeps in flowers. Most mice are harmful to humans, but this is not the case with the Eurasian harvest mice, which are also a legal protection species in South Korea. The image of Eurasian harvest mouse sleeping comfortably in a flower reminded me of a newborn baby who is very small and needs human attention. Keep your eyes peeled for co:zbebe so that babies in war zones can have a more cozy and warm environment when they are born.
