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Winner - Bronze
Designer: Addis Creson Design Team
Design Type: Graphics
Company / Organization / School: Addis Creson Design
Signaling that it is no longer "theater as usual" in San Francisco, Addis Creson was commissioned to develop a world-class corporate identity and brand, reflecting SHN's new brand positioning and strategy. The result is already creating awareness among both existing and prospective audiences. The corporate identity illustrates the anticipation theater audiences experience as the curtains are opening to the thrill of live theater that awaits them. An intensified plum color references the traditional theatre curtain color.